The Business Marketing Knowledge Hub

Business marketing.
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Practical guides to finding leads, answering enquiries and following up with potential customers.

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6 guides · 4 topics

Featured guide

Where UK mortgage brokers find leads, how lead generation companies get them, and the direct marketing rules that apply when contacting people.

Outsourced lead generation services: a guide
What outsourced lead generation services do, where a provider's work starts and ends, and the data, calling and email checks a business keeps.
Dentist answering service: costs and what to compare
There is no set price for a dentist answering service. This guide covers what drives the quote, which dental calls to include and the marketing rules.
Outsourced receptionist: cost, types and UK options
What an outsourced receptionist does, what drives the cost, what a posh virtual receptionist may mean, UK options and where marketing rules apply.
AI chatbot for customer service: uses and support
What an AI chatbot for customer service does, which tasks suit it, how to cancel or contact a provider, and where ICO marketing guidance fits.
Marketing automation tools: examples and rules
What marketing automation tools do, examples of automated marketing, how to compare them, and the UK consent and opt-out rules for automated emails and texts.

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